Kwa-Spotify, sihlose ukwenza ukuzizwisa okuhle nokuyingqayizivele komsebenzisi ngamunye. Umgomo wethu uwukuxhuma wonke umuntu nalokho akuthandayo futhi ubasize bazitholele okuthile okusha. Abekho abalaleli ababili abafanayo, kungokufanayo nangalokho ababhekana nakho ku-Spotify, kanye nezincomo zethu eziningi, zenzelwe umuntu siqu. Uma bebuzwa ukuthi yini abayithandayo nge-Spotify, iningi labalaleli licaphuna ukwenziwa kube okomuntu siqu njengesici sabo esihamba phambili. Ungase uzibuze ukuthi sizenza kanjani lezi zincomo kokuphakelayo Kwasekhaya, izinhla zokudlalayo, imiphumela yosesho noma ezinye izingxenye zesevisi, futhi sifuna ukuveza ukuthi zisebenza kanjani.
Kwa-Spotify, abantu nobuchwepheshe basebenza ndawonye ukuze ukuze balethe okunconywayo okufanele. Okunye okunconywayo kusekelwe kulokho okudidiyelwe umhleli, njengokuhlu lokudlalayo lwe-pop olwenziwe abahleli bomculo. Okunye okunconyiwe kusekelwe kokuhlukile okuthandwa umlaleli ngamunye, njengohlu lokudlalayo olwenzelwe umuntu siqu olunikwa amandla ama-algorithm ethu aklanywe ochwepheshe.
Sikholelwa ukuthi okunconyiwe akufanele kuthuthukiselwe ukuchofoza okulandelayo, kodwa kufanele kushintshe nalokho okuthandayo. Sinamaqembu azinikezele aqinisekisa ukuthi izincomo zakho zivumela ukusebenzisana kwangempela futhi zihlakulela ukuxhumana okunenjongo. Sihlezi sisebenzela ukuthuthukisa amasistimu ethu okunconywayo ukuze senze isiqiniseko sokuthi sikubonisa okuqukethwe okuhlobene nokujabulisayo.
Abahleli kwa-Spotify basebenzisa imininingwane yedatha, izindlebe ezibukhali, nokuqonda amathrendi amasiko ukuze babeke okuqukethwe lapho okungase kukhange khona kakhulu kubalandeli emhlabeni jikelele. Basebenzisa ukudidiyelwa okucatshangelwayo kahle ukuze bancome okuqukethwe ku-Spotify, njengasohlwini lokudlalayo lomhleli. Emhlabeni jikelele, abahleli kwa-Spotify banolwazi olubanzi ngomculo wendawo namasiko, okubavumela ukuthi benze izinqumo zabo zohlelo becabanga ngezilaleli ezingcono kakhulu.
I-Spotify inikeza izincomo ze-algorithmic ezifanele, ezihlukile, neziqondene nomsebenzisi ngamunye. Ama-algorithm ethu akhetha futhi ahlele okuqukethwe kuwo wonke umuzwa womlaleli ngamunye we-Spotify, okuhlanganisa kokuthi Usesho, Ekhaya, nasezinhlwini zokudlalayo zomuntu siqu.
Ukuze enze lokhu okunconywayo, ama-algorithm ethu ancike athembela ezicini ezihlukene. Ukubaluleka kwalawa magalelo kungase kuhluke ngokuhamba kwesikhathi, kuye ngokusebenzisa kwakho i-Spotify. Sikholelwa ukuthi iphrofayela yalokho okuthandayo iyigalelo elibaluleke kakhulu ekwakheni umuzwa ongcono kakhulu wabasebenzisi. Ngezansi, uzothola imininingwane eyengeziwe mayelana nezici ezibaluleke kakhulu nokuthi zisebenza kanjani.
Njengoba usebenzisana ne-Spotify, izenzo ezinjengokusesha, ukulalela, ukweqa, noma ukulondoloza Kumtapo Wakho zinethonya ekutolikeni kwethu lokho okuthandayo. Lokhu sikubiza ngokuthi “iphrofayela yakho yokuthandwayo,” futhi kunikeza ama-algorithm ethu inkomba yokuthi yini oyithandayo nendlela othanda ukulalela ngayo.
Ama-algorithm ethu acabangela ezisematheni kanye nokuthandwayo okuvamile nendlela yokuziphatha yabasebenzisi ukuze kuthuthukiswe izincomo zawo wonke umuntu. Uma abasebenzisi benza izenzo ezifanayo kokuqukethwe okuthile, ama-algorithm ethu anolwazi olwengeziwe mayelana nokuthi abantu bangase bafune ukusebenzisana nakho kanjani.
Ama-algorithm ethu acabangela izici zokuqukethwe ngokwako, njengohlobo lwako, usuku lokukhishwa, isigaba se-podcast, njll. Lokhu kusivumela ukuthi sibone ukuthi yikuphi okuqukethwe okunezici ezifanayo futhi okungajatshulelwa abalaleli abafanayo.
Njengenkundla, sihlola umthelela esinawo kubasunguli, abalaleli, nemiphakathi. I-Spotify isebenza ukuqinisekisa ukuthi kukhona izinyathelo nezinqubo zokuphepha ezifanele, okuhlanganisa nezinyathelo zokuvimbela ukuchayeka kokuqukethwe okuyingozi. Sibheka isibopho se-algorithmic njengento ebalulekile futhi senza ukubambisana phakathi kwamaqembu enqubomgomo, umkhiqizo, kanye nocwaningo, futhi sithintana nochwepheshe bangaphandle abafana Nomkhandlu Oweluleka Ngokuphepha we-Spotify.
Imithetho Yenkundla ye-Spotify isebnza kukho konke okuqukethwe enkundleni, okuhlanganisa okuqukethwe okunconyiwe. Le mithetho yathuthukiswa amaqembu angaphakathi ngegalelo elivela kuzinhlobonhlobo zochwepheshe bangaphandle. Uma sazi ukuthi kukhona okuqukethwe okungenzeka kwephule umthetho, lokho okuqukethwe kubuyekezwa kuqhathaniswa nezinqubomgomo zethu, futhi kuzothathwa isinyathelo. Lezi zenzo zihlanganisa, ngokwesibonelo, ukukhawulela okuqukethwe okwephulayo ukuthi kunganconyiwe.
Izincomo zakho zihlala zithonywa ukusebenzelana kwakho nokuqukethwe ku-Spotify. Uma ulalela kakhulu okuqukethwe okuthandayo futhi usebenzisana kakhulu nohlelo, yilapho sicabanga ukuthi uzojabulela okunconywayo kwakho.
Futhi sikunikeza izindlela zokuthi uthonye futhi unikeze impendulo kulokho okuvela kokunconywayo kwakho futhi ubone okuncane kokuthile okuqondile. Ezinye izibonelo zibalwe ngezansi:
Kwezinye izimo, ungaphinda uhlele futhi uhlunge okunconywayo kwakho ngokusekelwe kulokho ofuna ukukubona kakhulu. Ngokwesibonelo, ungakwazi ukuhlunga ikhasi lakho lasekhaya ukuze ubone kuphela ama-podcast, noma ubone umculo kuphela.
I-Spotify ibeka phambili ukwaneliseka kwabalaleli lapho incoma okuqukethwe. Kwezinye izimo, ukucatshangelwa kwezentengiselwano, njengezindleko zokuqukethwe noma ukuthi singakwazi yini ukwenza imali ngakho, kungase kube nomthelela ezincomweni zethu. Isibonelo, i-Discovery Mode inikeza abaculi namalebula ithuba lokuhlonza izingoma ezibalulekile kubo, futhi isistimu yethu izonezela leyo siginali kuma-algorithm anquma okuqukethwe kwezikhathi zokulalela eziqondene nawe. Uma umculi noma ilebula ivula i-Discovery Mode yengoma, i-Spotify ikhokhisa ikhomishini ngokusakazwa kwaleyo ngoma ezindaweni zenkundla lapho i-Discovery Mode isebenza khona (i-Discovery Mode ayisebenzi ezinhlwini zethu zokudlalayo zomhleli). Lesi siginali inyusa amathuba okuthi izingoma ezikhethiwe zinconywe, kodwa ayiqinisekisi lokho. Sincoma izingoma kuphela okungenzeka ukuthi abalaleli bazozijabulela. Njengazo zonke izincomo, siyaqaphela uma umlaleli engasebenzisani nengoma — okuhlanganisa nalezo eziku-Discovery Mode — futhi sifaka lokhu lapho sinquma ukuthi yini esingayincoma ngokuzayo.