I-Spotify iyindawo yokuthola umsunguli wakho omusha oyintandokazi, uzitholele ingoma entsha yomculi omthandayo noma uvule i-audiobook ekuletha emhlabeni omusha. Yize okuqukethwe okuningi okusendaweni yethu kunikezwe ilayisense, sineqiniso futhi siqaphile mayelana nezinhlobo zokuqukethwe ezingakhula ngesikhathi sezenzakalo ezibucayi ezifana nokhetho. Siyikhaya lokuveza lokho okusungulile futhi sizohlala sinikeza okuqukethwe okunhlobonhlobo, kodwa lokho akusho ukuthi kuvunyelwe noma yini.
Ukuvikela inkundla yethu ngezigameko ezibucayi zomhlaba zomhlaba wonke kuyinto ehamba phambili emaqenjini ethu, futhi sichithe iminyaka sithuthukisa futhi silungisa indlela yethu. Ukhetho yisikhathi esibucayi kakhulu ku-inthanethi nangaphandle kwayo, futhi sigxile kakhulu ekunciphiseni ubungozi, okuvumela abalaleli bethu, abasunguli, nabakhangisi ukuthi bajabulele imikhiqizo yethu.
Ukuze siqonde izinhlobo zokulimala okungenzeka ngesikhathi sokhetho lwezwe, sicabangela izinkomba ezihlukahlukene, okuhlanganisa ukuba khona kwe-Spotify emakethe, izehlakalo zomlando zokulimala ngezikhathi zokuvota, nezici ezivelayo zezepolitiki ezingase zandise ubungozi benkundla. Siphinde sibheke izici ezihambisana kakhulu nenkundla ye-Spotify, ngokwesibonelo, amazwe athile lapho okuqukethwe komsindo kungase kubangele izinkinga.
Siqapha lezi zici ngokuqhubekayo futhi sisebenzisa esikufundayo ukuze sisungule inqubomgomo nemihlahlandlela yokuphoqelela, senze ngokwezifiso ukungenelela komkhiqizo, futhi sinqume ukuthi singazuza kuphi ekutholeni izinsiza ezengeziwe kanye/noma igalelo elivela ezinkampanini zangaphandle. Ekugcineni, ukugxila kwethu okukhulu kuhlezi kuwukunciphisa ubungozi, okuvumela abalaleli bethu, abasunguli, nabakhangisi ukuthi bajabulele imikhiqizo yethu.
Yize inkulumo yezepolitiki noma ehlobene nezindaba yamukelekile ku-Spotify, Sinemithetho Yenkundla ebekiwe ukusiza ukubeka imingcele yokuthi hlobo luni lokuqukethwe oluvunyelwe nolungavunyelwe. Le mithetho isebenza kuwo wonke umuntu enkundleni ye-Spotify futhi lapho yephulwa siyohlala sithatha isinyathelo.
Imithetho Yenkundla yethu isho ngokucacile ukuthi okuqukethwe okuzama ukulutha noma ukugxambukela kwizinqubo ezihlobene nokhetho kwenqatshelwe. Lokhu kuhlanganisa, kodwa akugcini, ngokungameleli kahle izinqubo zenqubo yomphakathi engadikibalisa noma ivimbele ukubamba iqhaza kanye nokuqukethwe okudukisayo okuhloselwe ukusabisa noma ukucindezela abavoti ukuba babambe iqhaza okhethweni.
Ukhetho emhlabeni wonke luyahlukahluka ngobungozi kanye nobubanzi kanye nezinhlobo zezigameko eziyingozi ezibonakala phakathi nalolu hlobo lwezehlakalo eziphakeme zivame ukuhluka kakhulu futhi zenziwe ngokwedlulele. Ukwandisa ubuchwepheshe bethu bomhlaba wonke kanye nekhono lokubona, i-Spotify ithole i-Kinzen ngo-2022. Lokhu kusivumele ukuthi senze ucwaningo olubanzi, oluqhubekayo ngezilimi eziningi kanye nezindawo zenqubomgomo ezibalulekile ezifana nolwazi olungaqondile nenkulumo enenzondo. Ucwaningo lwethu lusekelwa ithuluzi lokuqala elibizwa ngokuthi 'i-Spotlight,' eliklanyelwe ngokukhethekile ukuhlonza izingozi ezingaba khona ngokushesha ngaphakathi kokuqukethwe okulalelwayo kohlobo olude njengama-podcast.
Ngaphezu kwalokho, sisebenza ngokubambisana nochwepheshe bezinhlobo ezithile zokulimala ezivame ukutholakala ngesikhathi sokhetho, njengolwazi olungamampunge, inkulumo enenzondo, nezenzo zodlame. Lokhu kuhlanganisa i-Spotify Safety Advisory Council yomhlaba wonke kanye ne-Institute for Strategic Dialogue ukuze siqinisekise ukuthi sihlala sazi ngokusematheni okuqubukayo kanye namaqhinga okunciphisa ubungozi.
Siphinde sikhuthaze ukusebenzelana komphakathi okungachemi ngesikhathi sokhetho olubalulekile. Lo msebenzi ugxile ekuxhumaniseni abalaleli nolwazi oluthembekile, lwendawo ngesikhathi sokhetho. Sisebenzisa inhlanganisela ye-algorithm kanye nokuhlela komuntu ukuze sihlonze okuqukethwe okwephula izinkombandlela zethu, futhi singase sinikeze izincomo zethu ukunqanda ulwazi olungase lusetshenziswe noma oluyingozi.
Kwezinye izimo, siphinde sabelane ngolwazi oluthembekile ekuvoteni njengengxenye yemikhankaso yokubandakanya umphakathi engachemi esiyenza enkundleni, sikhuthaza abasebenzisi bethu ukuthi bazwakalise imibono yabo, kungakhathaliseki ukuthi bangamalungu aluphi uhlangothi lwezepolitiki. Ngokuqhubeka kwale mikhankaso, amathimba ethu omhlaba wonke nawemakethe ayasebenzisana ukuzwenza okuqukethwe okufika ngesikhathi, okusesihlokweni, nokwasendaweni okugxile ekunqobeni izithiyo zokuvota, ngokwesibonelo, ngokuchaza ukuthi ubhalisa kanjani nokuthi ungavota kuphi.
Selokhu saqala imizamo yethu, le mikhankaso iqhubekisele phambili izigidi zokuvakashela izinsiza zokuzibandakanya komphakathi, isiza abasebenzisi ukuthi bahlole isimo sabo sokuvota, babhalisele ukuvota, noma bafunde kabanzi mayelana nokhetho lwabo lwendawo.
I-Spotify okwamanje yamukela izikhangiso zezepolitiki kuma-podcast ezinkampani zangaphandle ezithile nge-Spotify Audience Network enanini elilinganiselwe lezimakethe, okuhlanganisa i-United States ne-India.
Izikhangiso zepolitiki zingase zifakwe ku-Spotify Audience Network kanye nohlu lwamahhala lwesevisi olusekelwa yizikhangiso ze-Spotify. I-akhawunti kufanele ifanelekele izikhangiso zepolitiki, futhi umnikazi we-akhawunti kufanele aqedele inqubo yokuqinisekisa umazisi womkhangisi. Izikhangiso zepolitiki azitholakali ukuthi zithengwe ngethuluzi lethu olisebenzisa mathupha, i-Spotify Ad Studio.
Ngaphezu kwalokho, sidinga ukuthi izikhangiso zepolitiki zidalule ngokucacile ukusetshenziswa kwanoma ikuphi ukulutha kwabezindaba, okuhlanganisa izindaba ezibhalwe noma zahlelwa kusetshenziswa amathuluzi e-Artificial Intelligence, ezibonisa abantu noma imicimbi yangempela noma ebukeka njengeyoqobo. Lokhu kudalulwa kumelwe kufakwe esikhangisweni futhi kucace futhi kugqame.
Ukuze ufunde kabanzi mayelana nezikhangiso zepolitiki ezimakethe lapho zinikezwa khona, nokufunda mayelana nendlela yokubika isikhangiso okholelwa ukuthi sephula izinqubomgomo zethu, sicela ubuyekeze izinqubomgomo zomhleli zezikhangiso zepolitiki ze-Spotify.