The objective of this Policy is to provide you, a user of Spotify’s services and/or websites (collectively, the “Services”), with clear information about the cookies that Spotify uses, the role they play in helping us provide Spotify to you, and the choices you have when it comes to managing your cookie settings.
1. What are cookies?
Cookies are files which are downloaded to your device, for example, when you visit a website. They are useful because they allow Spotify and our partners to recognise a user’s device and support the continuity of your experience. You can find more information about cookies at: www.allaboutcookies.org or www.youronlinechoices.eu.
Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and improving your user experience. They can also help to ensure that ads you see online are more relevant to you and your interests.
There are a few different categories of cookies, including:
Strictly Necessary Cookies
These cookies are set by Spotify or a third party on our behalf, and are essential to enable you to use the basic features of our Services, such as technically delivering content, setting your privacy preferences, logging in, or filling in forms. Without these cookies, services you have asked for e.g. payment, cannot be provided.
Optional cookies may be “first party cookies” or “third party cookies” as explained in the table below. You can find out more about how to control “Always Active” cookies in Options for managing cookies and interest-based ads.
Optional Cookie Type
First party cookies - these are cookies set by Spotify or by a third party on our behalf.
First party functional cookies
These cookies allow the website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features and content. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. If you do not allow these cookies then some or all of these services may not function properly.
First party performance cookies
These cookies gather data about how visitors use our Services to enhance the performance of our Services. For example, these cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Services. They help us to know which pages are the most and least popular and see how visitors interact with our Services. If you do not allow these cookies we will not be able to monitor the performance of our Services.
First party targeting cookies
These cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaigns. They remember that you have visited a website and this information may be shared with other organisations such as advertisers. These cookies collect information about your browsing habits in order to make advertising relevant to you and your interests.
Third-party cookies - these are cookies that are set by a third party or set by Spotify at the request of a third party. If you visit the Spotify Services and we set a cookie on behalf of a third party, this would be a third-party cookie.
Third party cookies are set for the following purposes relating to personalised ads:
- select personalised ads - personalised ads can be shown to you based on a user profile or other historical user data;
- create a personalised ads profile - a profile can be built about you and your interests to show you personalised ads that are relevant to you; and
- select basic ads - ads can be shown using real-time information about the context in which the ad will be shown, such as the content you’re viewing, the app you’re using, your approximate location, or your device type.
Third party cookies are set for the following purposes relating to personalised content:
- select personalised content - personalised content can be shown to you based on a user profile or other historical user data; and
- create a personalised content profile - a profile can be built about you and your interests to show you personalised content that is relevant to you.
Ad and content measurement, audience insights and product development
Third party cookies are set for the following purposes relating to ad and content measurement, audience insights and product development:
- measure ad performance - the performance and effectiveness of ads that you see or interact with can be measured;
- develop and improve products - your data can be used to improve existing systems and software, and to develop new products;
- apply market research to generate audience insights - market research can be used to learn more about the audiences who visit sites/apps and view ads; and
- measure content performance - the performance and effectiveness of content that you see or interact with can be measured.
Finally, third party cookies are also set for the following purposes:
- ensuring security, prevent fraud, and debug - your data can be used to monitor for and prevent fraudulent activity, and ensure systems and processes work properly and securely;
- technically delivering ads or content - your device can receive and send information that allows you to see and interact with ads and content;
- matching and combining offline data sources - data from offline data sources can be combined with your online activity in support of one or more purposes;
- receiving and using automatically-sent device characteristics for identification - your device might be distinguished from other devices based on information it automatically sends, such as IP address or browser type; and
- linking different devices - different devices can be determined as belonging to you or your household in support of one or more of purposes.
These purposes are described as “Always Active”. You can find out more about how to control “Always Active” cookies in Section 3 where we describe our Consent Management Platform.
3. Options for managing cookies and interest-based ads
There are several options available for managing your cookie preferences, depending on the cookie type and your device. Each of the options are described below. Please note that no one option is sufficient to manage all cookies on all devices. Therefore, you may wish to combine one or more options for complete coverage.
Consent Management Platform
As set out above, certain third party optional cookie purposes are described as “Always Active”, however if you do not wish cookie data to be processed for these purposes then you may toggle off the control next to “store and/or access information” on a device in the CMP CMP.
Please note that as with your web browser settings you will not be able to withdraw consent for cookies which are strictly necessary for the Service to operate.
On your mobile device, your operating system may provide you with options to opt out of interest based advertising or to otherwise reset your mobile identifier. This is a unique identifier that can be used to identify a mobile device which works in a similar way to a cookie. For example, you may use the “Limit Ad Tracking” setting (on iOS devices) or a setting to “Opt out of Interest-Based Ads” (on Android) which allows you to limit the use of information about your use of apps for purposes of serving ads targeted to your interests.
Cookies on the Spotify Desktop Application
Certain targeted advertisements that we (or a service provider acting on our behalf) display to you based on information about your online activities across websites and other interactive properties operated by third parties may include the “Ad Choices” icon or another mechanism to opt out of receiving interest-based advertisements. You may click on the AdChoices icon or visit www.aboutads.info to receive more information about the collection and use of information about your online activities for interest based advertising or to learn how to opt out of having your data used for interest based advertising by Digital Advertising Alliance (DAA) participating companies.
European users can also visit www.youronlinechoices.com to learn how to opt out of having their data used for interest-based advertising by European Interactive Digital Advertising Alliance (EDAA) member companies.
The Network Advertising Initiative’s (NAI) Opt-Out Tool at www.networkadvertising.org/choices allows you to opt out from the use of information about your online activities for interest based advertising by NAI member companies.
You may also opt-out of receiving interest-based advertisements by turning off the “Tailored ads” toggle, located in the Privacy Settings page of your Spotify Account Settings. If you opt-out of receiving interest-based ads using the Tailored ads toggle, Spotify will not share your information with third party advertising partners or use information received by them to show you interest-based ads. We will also not show you interest-based ads based on information Spotify collects about your use of the Spotify Service over time. If you opt out, we will still show you ads based on your Spotify registration information and real-time usage but they will not be specifically tailored to you. For more information, please visit the Spotify Privacy Center.
Please note that even if you opt out using the mechanisms above, you may still receive advertisements when using the Spotify Service.
4. Updates to this Policy
We may occasionally make changes to this Policy.
When we make material changes to this Policy, we’ll provide you with prominent notice e.g., by displaying a prominent notice within the Spotify Service or by sending you an email if you are a user of the Spotify Service. We may notify you in advance.
5. How to contact us